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Rank on Google. Get cited by AI.

Proven SEO, GEO and AEO playbooks, original research on Arabic markets, and the real numbers behind the campaigns we run in Egypt and the Gulf.

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Compliance & Regulations Pharmaceutical Ads in Google AI Mode: Why No Arab Market Is on Google’s Drug-Ad Lists

Latest 82 articles

Where we test every answer

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • DeepSeek

SEO Guides

All articles

Long reads on how a page earns a result

11 articles

GEO & AEO

All articles

Every entry here is a question someone actually typed

24 articles

Technical SEO

All articles

Procedures, in the order you would actually run them.

8 articles

Paid Media

All articles

What the money actually buys when an engine answers

13 articles

Agency & Comparisons

All articles

Scored on published criteria, with every score shown

20 articles

Digital Marketing

All articles

The channels around search, measured with the same rigour

5 articles
Free Audit

Run it on your own brand

Ask the engines about you, the way a customer would

“Who are [your brand name] and what do they do?” — the question we send, in English and in Arabic, so you can compare the two answers.

Ask it in
ChatGPT Claude Gemini Perplexity DeepSeek Google AI Mode

Nothing is stored. The links open each engine with the question already typed — you read the answer there, not here.

Then what

An answer you can read is evidence you can act on

Most brands have never seen what an engine says about them, and the first read is usually the whole diagnosis.

  • 01 If it names a competitor instead of you — that is a resolution problem, not a content problem.
  • 02 If the Arabic answer differs from the English one — the two were built from different sources. We measured how far apart they usually are.
  • 03 If it refuses to answer at all — an engine will not put a name in an answer it cannot stand behind.
82 articles on what to do next
0 studies behind the advice
2 languages, tested separately

Who writes here

The people who run the work write it up

  • Beshoy Adel

    Beshoy Adel

    Head of SEO and GEO

    45 articles

    Beshoy Adel is the Head of SEO & GEO at VOCTOS, where he leads strategic initiatives in advanced search visibility and AI-powered content optimization. With 13+ years of experience in digital marketing, SEO strategy, and emerging search technologies, Beshoy's work focuses on bridging established SEO methodology with generative engine optimization.

    Everything Beshoy wrote
  • Monika Gabriel

    Monika Gabriel

    Senior SEO Specialist

    14 articles

    Monika Gabriel is a Senior SEO Specialist at VOCTOS, where she has worked for over two years. She has strong expertise in technical SEO, keyword research, and on-page optimization, and has led ranking growth on client accounts across healthcare, education and SaaS. Beyond her technical skills, Monika is passionate about building smart SEO strategies that improve both visibility and user experience. On the team she is known for her analytical approach and attention to detail.

    Everything Monika wrote
  • Reem Sameh

    Reem Sameh

    Senior Full-Stack Web Developer

    5 articles

    Reem Sameh is a Senior Full-Stack Web Developer at VOCTOS with four years of experience building fast, scalable, and SEO-friendly websites. She works across both front-end and back-end development, translating design and marketing requirements into clean, performant code, and ensuring technical foundations like site speed, structure, and Core Web Vitals support strong search performance.

    Everything Reem wrote
  • Keroles Mousa

    Keroles Mousa

    Head of PPC

    12 articles

    Keroles Mousa is the Head of PPC at VOCTOS, specializing in developing and executing comprehensive paid search strategies across Google Ads, Microsoft Advertising and YouTube. He has three years of hands-on experience in PPC campaign management, data-driven optimization and team leadership. On one translation-services account he cut cost per click by 53% and lifted the conversion rate by 164.7%.

    Everything Keroles wrote
  • Tasneem Moustafa

    Tasneem Moustafa

    SEO Specialist

    2 articles

    Tasneem Moustafa is an SEO Specialist at VOCTOS with two years of experience in on-page optimization, keyword research and technical SEO. She works across on-page optimization, keyword research, technical SEO, and content optimization, translating search data into actionable strategies that improve rankings and user experience.

    Everything Tasneem wrote
  • Aya Kandil

    Aya Kandil

    SEO Specialist

    4 articles

    Aya Kandil is an SEO Specialist with over three years of experience in digital marketing. At VOCTOS she shapes SEO strategy across on-page optimization, in-depth analysis, AI search optimization, research and content optimization. Her work also covers link building, technical SEO and content strategy, which lets her run both the technical and content workstreams on the same account.

    Everything Aya wrote

Questions we get asked

Who writes here?

Whoever ran the work. Every article is written by the strategist on the account it came out of, not by a content team reading the same news you are — which is also why each writer states what they will not write about.

How often do you publish?

Weekly, and less when there is nothing worth saying. We would rather skip a week than publish a roundup of other people's posts.

Are the studies original research?

Some are original measurement and some are synthesis of published work — each study says which on its own page, with the sample, the method and the date it was last verified.

Do you cover Arabic search separately?

Yes. The engines answer the same question differently in Arabic and English, so we test the two separately and report them separately rather than translating one set of findings.

Is anything here sponsored?

No. No paid placements, no affiliate links, and no vendor review written from a briefing document. If that ever changes it will be labelled on the article.

Can I republish or quote from an article?

Quote freely with a link. For a full republication, ask first — mostly so we can tell you if a figure in it has been superseded since publication.

GEO services

From reading to ranking

Get your brand into the answer

We build the entity authority, citations and structured data that get ChatGPT, Gemini, Perplexity and Google AI Overviews to name your brand, in Arabic and English, then measure how often they do.

Book a free GEO call (voctos.com) or message us on WhatsApp