Search Engine Reputation Management for Regulated Brands

ORM covers everything said about you online, including social feeds and private communities. SERM is the narrower discipline that deals with what a search engine or an AI engine returns when someone types your brand name. We work that surface: page one of Google, the review platforms that rank on it, and what ChatGPT, Perplexity, Claude and Google AI Overviews cite about you. If your problem is a viral post nobody searches for, SERM is the wrong tool and we will tell you so on the call.

It depends on what is ranking against you, and we will not sell you a date. We can describe the shape. Owned assets we build usually start ranking on branded queries inside the first two months, because branded queries are low competition. Displacing an established news article or a complaint forum takes far longer, and some URLs never move at all. AI citations follow the search surface rather than leading it, because the engines read the pages Google already ranks. All three get reported monthly, including the ones that have not moved.

No, and nobody honest can. Removal is possible only where a legal or platform ground exists: defamation, copyright, doxxing, or a breach of the host platform policy. We file those requests and give you our read on the odds before we do. Everything else is suppression, which means ranking assets you control above the result rather than deleting it. An agency promising deletion of a lawful third-party article is either misinformed or selling you something else.

Yes, and it is the half of the job most clients underestimate. We track which sources ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews quote when asked about your brand, then work on the pages those engines actually read. In practice that means schema, entity disambiguation, facts that stay consistent across every property you own, and third-party coverage the engines already trust. Citation share is reported monthly alongside rankings, measured against a baseline taken in week one.

Yes, and Arabic is where most of our reputation work happens. Branded search behaves differently in Arabic: results are thinner, regional forums rank higher, and AI engines have less trustworthy material to draw on, which cuts both ways. Our team writes and places in Arabic and English at parity. We defend both branded SERPs, because a Gulf buyer usually checks one and a regulator checks the other.

Yes. The work is unglamorous. Make the facts about your brand consistent everywhere an engine can read them. Mark them up so a machine can parse them, then earn coverage on domains the engines already quote. We take a baseline first, because improving AI visibility means nothing without one, then re-run the same query set every month and show you what moved and what did not.

We do not publish a rate card and we will not quote before the audit. Your price is set by what is ranking against you, not by the size of your company. Two things drive it: how many hostile URLs sit on page one, and how much authority the domains holding them carry. One review-platform problem is a small engagement. A coordinated campaign across two languages is not. The audit is free, and it is what produces the number.

Most reputation agencies are PR firms with a search bolt-on. They write the placement and hope it ranks. We start at the results page and work backwards: which URL sits at position four, and what holds it there? Which of your assets can outrank it, and what would an AI engine quote instead? PR is one input, not the strategy. We also publish nothing about your engagement, in a case study or a pitch deck, without written permission for that specific use.

Four things, tracked from the same baseline every month. How many of the top ten results on your branded queries you control. Where each hostile URL sits now against where it sat in week one. What share of AI answers about your brand cite a source you own. And your rating and review volume on the platforms that actually rank for your name. The report includes anything that went backwards, because a report containing only wins is not a report.

Yes, mutual, and signed before the audit rather than after it. Reputation work involves telling us things you would not put in an email, so the NDA comes first. We also do not use your name, logo or numbers in a case study, a proposal or a pitch deck unless you have given written permission for that specific use.