Delta Medical Laboratories

is the medical laboratory that ChatGPT now recommends first across Saudi Arabia, after only weeks of working with VOCTOS

Delta Medical Laboratories partnered with VOCTOS to win the future of healthcare search. The result is a brand cited inside ChatGPT, Gemini, and Google AI Overviews on the queries Saudi patients ask most, with bookings that have tripled in three months.

Organic traffic
uplift in 3 months

+ 0 %
client results

ChatGPT citation rate
(from 10% to 90%)

0 %

Increase in the
Conversation rate

+ 0 %

Backstory

Delta Medical Laboratories was almost invisible on Google and entirely absent from ChatGPT answers, while Saudi patients increasingly searched for trusted laboratories using AI tools first.

Problem Statement

  • Almost zero AI search visibility (only 10% citation rate inside ChatGPT)
  • No structured data, no FAQ schema, no entity authority
  • Weak Arabic content for high intent medical queries in KSA
  • Slow Core Web Vitals on patient facing booking pages
  • Generic pages competing against specialised lab content
  • Limited E-E-A-T signals required for YMYL healthcare topics
  • Booking funnel not aligned with how Saudi patients actually search

The Challenge

  • ChatGPT citation rate jumped from 10% to 90% on top medical queries
  • 284K clicks and 31M impressions on Google Search Console in 28 days
  • 272 keywords now cited inside Google AI Overviews
  • Bookings up 125% and form submissions up 210% in 3 months
  • Top 1 to 3 in KSA for مختبرات في السعودية، أفضل مختبر في الرياض، تحليل rbc، فحص الحمل، فحص الزواج

Delta Medical went from invisible to dominant in a single quarter

(ChatGPT citation rate from 10% to 90%, organic traffic up 659%, bookings up 125% in three months.)

How VOCTOS made Delta Medical the default lab inside ChatGPT and Google AI Overviews

In this case study you will see exactly how VOCTOS rebuilt Delta Medical for AI Search. The strategy combined entity led healthcare SEO, AEO content engineered for ChatGPT and Google AI Overviews, structured data for laboratories and tests, Arabic intent matched landing pages, and YMYL trust signals tuned for Saudi patients.

Increase in patient form submissions and bookings from Google and AI Search
0 %
Total keywords now cited inside Google AI Overviews after VOCTOS engagement
0

Delta Medical Laboratories

Owner I Delta Medical Laboratories, KSA

The results are that our phone rings, tests sales have tripled in the past three months and we have many new clients. I am delighted with the work VOCTOS has done for us in Saudi Arabia.

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