SEO Strategy Built for Your Industry, Not Everyone’s

Your industry’s SERP does not look like anyone else’s. A Saudi medical query gets a YMYL quality bar, an AI Overview and a ministry site above the fold. A B2B SaaS query gets comparison pages, review sites and a vendor shortlist that was built before anyone contacted you. We have shipped work in 12 of these categories since 2017, across more than 500 projects in 22+ countries, and the reason we split them is that the failure mode changes every time.

Team brainstorming with ideas and technology

500+

Projects Delivered

12

Industries We Serve

9+

Years of Experience

22+

Countries Served

We Speak Your Industry's Language

Some evidence, with dates on it. A Saudi medical lab reached 1,186 keywords at #1 in Saudi Arabia and is cited on 5,570 AI pages, counted from March 2026. That breakdown is 3,600 pages in AI Overviews, 1,800 in AI Mode, 130 in ChatGPT and 40 in Gemini. The same lab now runs more than a million organic visits a month against 159,200 ranked keywords. It scored 18 on Semrush AI Visibility in July 2026, against 14, 14 and 0 for the three Saudi labs it is benchmarked against. An online school runs 78,600 organic sessions a month against 8,700 ranked keywords, measured in Semrush on 12 July 2026. It also added 328 backlinks from 59 referring domains between 2024 and 2026, and 171 of its pages are cited by AI. A UAE femtech brand holds 97 AI-cited pages after six months of work. Over those six months Ovasave grew SEO conversions 46%, with 53 keywords in the Google top 3 and 118,700 monthly impressions behind that number. Different categories, same method.

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E-Commerce

Faceted navigation quietly eats your crawl budget, and on a large catalogue that is usually the first thing we cap. We fix that first, then build the category pages that actually rank instead of competing with each other.

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SaaS & Technology

Long sales cycles. Broad, contested keywords. We build comparison and alternative-to pages because that is where the buying decision happens. VPNly went from launch to 65,000 peak monthly organic visits by February 2026, with more than 6,000 Arabic keywords ranked at peak and 149 pages cited by AI. Planet VPN Arabic reached 102,800 monthly clicks and 2.1 million impressions by September 2025, with 8,800 Arabic keywords ranked, up 85.7% over that engagement.

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Healthcare

YMYL. Google applies its strictest quality bar here, so medical review and author credentials come before content volume. Esaal took 220,000 blog clicks from Google over twelve months against 19.4 million impressions at an average position of 5.5, and 753 of its pages are cited by AI. Al Hokail Medical Group holds 27,500 monthly organic visits in Saudi Arabia, 30 keywords at #1, 128 AI-cited pages and 3,400 ranked keywords. Ogaei Virtual Care went from 3 monthly organic clicks to a peak of 7,931 in March 2026, banking 28,716 clicks and 2.9 million impressions between August 2025 and May 2026.

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Finance & Fintech

Finance is YMYL too. FBS has been a client for more than six and a half years and its Arabic Gulf organic sessions are up 5X across the full engagement. FBS publishes no AI-citation figure, so we do not quote one, and that 5X covers the whole engagement rather than a single year. Regulated claims, cautious reviewers, and a slow authority curve that rewards patience.

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Real Estate

Portals own the head terms in every property market we have worked in. You win on the long tail, on the specific compound and district pages they cannot be bothered to build.

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Law Firms

Practice area plus city. Nothing else moves the needle much until those two pages exist and rank.

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Education

Parents compare five providers before they enquire, and most of that comparison happens before anyone fills in a form. Be present at every one of those five comparisons, not just the branded one.

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Travel & Tourism

Seasonal demand, OTA competition, and itinerary content that has to be genuinely useful or it will not hold.

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Retail & Fashion

Stock changes weekly. Your indexation strategy has to keep up or you will rank pages you cannot fulfil, which costs more than the missed sale.

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Food & Restaurants

Local intent, hungry now. Map pack or nothing.

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Insurance

Comparison intent dominates. Quote pages and policy explainers do the work, because the comparison happens long before anyone calls.

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Automotive

Model pages, dealer locations, and the used inventory feed that most sites index badly or leave out of the sitemap entirely.

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What if my industry is not on this list?

Ask. We will tell you straight whether we have shipped in that category before, and how recently we did it. If we have not, we will say so, and either scope a smaller first project or point you at someone better placed. Taking work we cannot evidence is how agencies end up writing testimonials for themselves. We will not promise you a position either, because nobody controls the ranking systems, and every number on this page is a measured outcome rather than a forecast.

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Which market model fits your business?

Local, national, enterprise, B2B, international and multi-location are six different problems, not six labels on one service. Local lives or dies on proximity signals, so radius, category and review velocity outrank raw keyword volume. Multi-location fails on duplication long before it fails on links, usually at the location-page template. Pick the one that describes you and the scope, the timeline and the reporting follow from it.

Why would you pick us over the agency down the road?

Three reasons, and none of them is enthusiasm. We are a Google Premier Partner, awarded for 2025 and recertified annually against live campaign numbers. Clutch ranked us top for SEO, SEM and PPC in Egypt for 2026 and inside its top 10 SEO companies nationally. TechBehemoths places us first for GEO in Egypt and DesignRush third, which is third-party ranking rather than a badge we issued ourselves. We are in-house in Cairo with no subcontracting, and more than 100 letters of thanks from clients sit behind nine years of that. And Arabic AI citation is a thing we have actually measured rather than a line on a slide.

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Industry-Specific Strategies

Every campaign is custom-built for your industry, audience, and competitive landscape, never a cookie-cutter template.

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Data-Driven Decisions

We use advanced analytics, competitor research, and keyword intelligence to drive every strategic decision.

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AEO & AI Search Ready

We optimize for the future of search: AI-generated answers, featured snippets, and GEO visibility.

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MENA Market Expertise

Local cultural knowledge and regional search behavior insights give our clients a genuine competitive edge.

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Measurable ROI

Transparent reporting with clear KPIs, so you always know exactly what results your investment is generating.

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Dedicated Account Management

A dedicated SEO strategist is always on hand to align your campaigns with your evolving business goals.

Frequently Asked Questions

The five questions that decide whether this is a fit.

What types of businesses do you work with?

We work with businesses of all sizes, from local startups in Egypt to multinational brands across MENA. Whether you're in e-commerce, healthcare, finance, SaaS, real estate, or any other industry, we build a custom SEO strategy tailored to your market and goals.

How long does it take to see SEO results?

Ranking movement shows between month 3 and month 6 on a site carrying no crawl or authority debt. Traffic and lead growth lands between month 6 and month 12, measured against the month-zero baseline set at onboarding. Those windows stretch on sites carrying crawl or authority debt and compress on clean sites with existing brand demand. We tell you which one you are during onboarding, before you commit to a year.

Do you offer local SEO for businesses in Egypt?

Yes. Google Business Profile, local citations, and the near-me query set are where a local engagement starts. One US client, a salad brand in Ann Arbor, Michigan, went from a brand new site to #1 across its city. The mechanics are the same in Cairo, the competition is thinner, and the proximity signals matter more. That same brand also holds top 3 for salad searches across Madison, Wisconsin, with more than 50 keywords in the Google top 10 and 2,178 monthly organic clicks in Search Console.

What is AEO and GEO, and do I need them?

AEO (Answer Engine Optimization) targets AI assistants like ChatGPT and Gemini, while GEO (Generative Engine Optimization) focuses on appearing in AI-generated search answers. If you want to stay ahead of the curve and be found across all modern search channels, yes, you need them.

How do you measure SEO success?

We track key metrics including organic traffic growth, keyword rankings, click-through rates, conversions, and revenue impact. You'll receive transparent monthly reports showing exactly what's working and where we're focusing next.

Want to know what your category actually rewards?

Send one URL and name your category, and we will open with an AI visibility check on that page. We will tell you what is capping that page, what we would fix first, and whether we have real reps in your vertical.