AI Visibility Score: What It Measures and How to Read Yours
13 أغسطس 2026
An AI visibility score measures how ready your site is to be found, read and named by ChatGPT, Gemini, Perplexity and AI Overviews. Here is
Google Ads Management in Egypt, Run by a Google Premier Partner
Most Google Ads accounts we audit are paying twice for the same lead. VOCTOS has been a Google Premier Partner since 2025, and Clutch ranked the agency a top PPC and a top SEM company in Egypt for 2026.
Behind those badges sit 9+ years in the search market, 500+ projects delivered and 22+ countries served, all figures VOCTOS published in 2026.
Scale is not the same as a promise about your account, and we will tell you where ours runs out.
Your campaigns run across Search, Shopping, Display and YouTube, and your report shows cost per qualified lead rather than impressions. Your budget is not a test bed.
- Your cost per lead climbed and nobody can say which campaign caused it
- Broad match is spending the budget on searches you would never bid on yourself
- The platform reports conversions your sales team never received
Running ads and unsure what the spend bought?
Let us look at the account.
500+ Projects Delivered Across 22+ Countries Since 2017
What does a Google Premier Partner actually do with your budget?
Premier Partner status is a Google measurement of account performance and of spend under management, and it has to be re-earned every year. VOCTOS has held it since 2025. In practice it buys your account early sight of product changes and a Google team we can escalate a policy decision to.
It does not buy you a position or a price per click. Google does not sell either one.
Any agency promising a fixed cost per click on Search is promising a number it does not control. That is worth knowing before you sign with anyone, us included.
Why Do Clients Move Their Ads Account to Us?
Accounts usually move to us for one reason: nobody could say what the last six months of spend actually bought. VOCTOS has run search campaigns since 2017 with an in-house team and no outsourcing, across 500+ projects in 22+ countries. The first thing we produce is a written baseline, not a new campaign.
You will not find paid media performance figures on this page. The ones worth publishing belong to clients under NDA.
The ones that are free to publish would tell you nothing useful about your own account, your own margin or your own market.
Where VOCTOS does publish client figures, they are organic search results rather than paid ones. Delta Medical Labs runs 1M+ monthly organic visits and 159,200 organic keywords since March 2026, and Eduverse 78,600 monthly visits across 2024 to 2026.
Neither of those is a Google Ads number and we will not present one as the other.
What you get here is your own numbers, every week, measured against the baseline we recorded before anything changed.
Cost Per Qualified Lead, Not Per Click
Arabic and English Search in One Account
Account Structure You Can Still Read in a Year
Negative Keyword Lists That Get Maintained
Campaigns Across 22+ Countries and Currencies
Google Premier Partner, Re-Earned in 2025
A Baseline Recorded Before We Change Anything
One Named Manager, Reachable Directly
Spending every month and still guessing what worked?
We Report Against Your Baseline, Not Against Ours
Send us read access to the ad account and nothing else. We record where it stands today, cost per qualified lead included, then show you what we would change and what that would cost, before you commit to anything. Every report after that is measured against that first recording rather than against a VOCTOS average.
إعلانات Google
We build and run Search, Shopping, Display and YouTube, and we treat them as four different buying moments rather than four boxes to tick. Search takes demand that already exists. Shopping needs a clean product feed before it needs a bidding strategy. Display and YouTube reach the people Search cannot reach yet, so we hold them to a separate target and a separate budget line.
صفحات هبوط جاهزة للتحويل
Sending paid traffic to a page you cannot edit is the most common reason a good campaign looks bad. We build the landing page too, on your domain, with the form, the tracking and the load speed handled. One page per offer, not one page for everything.
Social and Meta Ads
Meta, Instagram, LinkedIn and TikTok reach people who are not searching yet, which is a different job measured a different way. We run them where the buying cycle is long enough to justify the wait, and we tell you when it is not.
منهجيتنا
How Does an Account Move From Audit to Steady State?
Five stages, in order, and the first one produces a document rather than a campaign. We do not launch until we agree what a conversion is, where it is recorded, and what your account looked like on the day we took it over. That baseline is what every later report of yours is measured against.
1
Discovery and Account Baseline
We start with read access to the ad account, the analytics property and the CRM if one exists. We record the current cost per lead, the current conversion definition, and the search terms the budget is actually landing on.
It takes a few days, and it is the only stage where we are not spending your money.
2
Strategic Planning and Channel Selection
We decide which channels earn a share of the budget and which do not, and we write down the target for each one before launch.
If Shopping cannot work until the product feed is fixed, we say so instead of launching it anyway. Nothing runs on autopilot, and nothing runs without a stated target.
3
Campaign Build and Launch
We set up ad groups, match types, bidding, extensions and conversion tracking, then test the tracking before your ads go live.
A campaign that cannot record a conversion is not a campaign. It is a bill.
4
تحسين مستمر
Your account is worked weekly, not monthly. We add negative keywords, retire the ad variants that lose, move your budget toward the segments that convert, and pause the ones that do not. Small weekly changes beat a large rebuild made late.
5
Reporting Against the Baseline
You get a report you can read without us: spend, qualified leads, cost per lead, and what changed since the last one. The commitment is a schedule, a scope and that report, delivered on the dates agreed at the start.
We will not put a position, a click price or a lead volume into a contract, because none of those three things belongs to us to promise.
What Lands in the First 30 Days
Four things arrive in your first month, and none of them is a promise about rankings. You get the baseline document, your restructured account, a tracking check that proves conversions are recording, and your first weekly report. After that the work is repetition, which is the part most accounts never get.
Search, Shopping, Display and YouTube in One Account
Smart Bidding With Targets We Set, Not Google
Negative Keyword Work, Every Week
One Landing Page Per Offer
Which Industries Do We Work With?
Six sectors where the paid search problem is specific rather than general. Each one carries a rule, a competitor set or a compliance constraint that changes how your account has to be built. Where we have not run paid media in your sector, we will say so before you sign.
Every sector below has its own page, written against the failure mode that sector actually hits: healthcare, finance, e-commerce, SaaS, real estate, law firms, education, travel, retail, restaurants, insurance, automotive و technology. If the constraint is scale or geography rather than sector, start with enterprise SEO, local SEO, national SEO, تحسين محركات البحث للأعمال B2B, international SEO أو multi-location SEO.
Healthcare and Medical
Google restricts what a clinic is allowed to claim and which audiences it is allowed to target, so half your usual levers are gone before you start. We build around the restriction instead of testing until your account gets suspended.
Financial Services and Fintech
Financial products sit under Google advertiser verification, and an unverified advertiser cannot run at all in most markets. We clear verification first and bid second, because the reverse order wastes a launch window.
Real Estate and Construction
Property portals outbid developers on every generic term and can afford to keep doing it. We buy the project name, the compound name and the district instead, which the portals do not defend as hard.
Government and Public Sector
Public sector campaigns are judged on reach and on procurement compliance rather than on cost per lead. We build reporting that survives an audit, and we keep the creative inside what a public body is allowed to publish.
الترفيه والإعلام
Demand appears in the week of the event and disappears after it, so an always-on budget burns money for the other eleven months. We run these as dated bursts, with the bidding rebuilt for each one.
السيارات والتنقّل
Nobody buys a car from a search ad, they book a test drive, so the conversion your account optimises for is not the sale. We track showroom bookings and calls, and we say plainly which of those can be attributed back to a click and which cannot.
What changes when we take over an account?
Four things change in the first 30 days, and none of them is a promise about a position or a price. Cost per lead gets a definition you agreed to before it was measured. Return on investment gets your margin behind it. Conversion rate gets a conversion that means a sale. Cost per click gets a ceiling.
Client cost per lead figures are not published here. The accounts they come from sit under NDA.
A number stripped of your baseline, your market and your margin tells you nothing at all about what your own campaign would do.
The four tiles below describe a change, not a result.
تكلفة الاستحواذ على العميل
العائد على الاستثمار
معدّل التحويل
تكلفة النقرة
الأسئلة الشائعة
Sometimes it is not. Google Ads works when people already search for what you sell, and when your margin survives the click price in your market. If nobody searches for the category yet, or a lead is worth less than the cost of acquiring it, we will say so in the audit and point you at organic search or paid social instead. We would rather lose the engagement than run an account that cannot pay for itself.
Management fees scale with your ad spend and with how many campaigns and markets your account runs. There is no published rate card, because a single market search account and a four country Shopping account are not the same job, and pricing them the same way would mean overcharging one of you. You get a written quote after the free audit, with the scope named. We will not claim the fee pays for itself, because we cannot see your margin.
Then keep your money, unless one of three things is true. Paid alongside organic earns its place when competitors bid on your brand name, when you launch a page that has no organic history behind it, or when you need volume this quarter rather than next year. If none of those three describes your situation, put the budget into the pages that already rank.
Traffic arrives on the day the campaign goes live, and that is not the same thing as results. The first few weeks produce data rather than efficiency, because the account has to learn which searches convert before the bidding can be tightened. You will get a reporting schedule and a baseline. You will not get a date by which your cost per lead will fall, because that depends on your market and your offer as much as on our work.
One named campaign manager owns your account, in-house in Cairo, and you have their direct line. We have not outsourced delivery since we started in 2017. The person who presents the audit is the person who runs the account, and if that ever has to change, we tell you before it happens.
The quote names the scope, the number of campaigns, the markets and the reporting cadence, and it holds for the term. Ad spend goes to Google from your own billing account rather than through us, so you can see every pound of it yourself. If the scope changes, we re-quote before we do the work.
Still deciding whether to move the account?
مدوّنتنا
What We Are Writing About Search, Ads and AI Answers
We publish on SEO, GEO, AI search optimization, Google Ads and reputation management.
The paid search posts come from the people running the accounts, which is why they read like account notes rather than product announcements.
Voctos Earns 20 Clutch Top Company Badges in Egypt for 2026
6 يوليو 2026
Clutch named Voctos a Top Company in 20 categories in Egypt for 2026. The full badge list, how Clutch ranks
GEO for Arabic Content: How to Get ChatGPT & Gemini to Recommend Your Brand in Arabic Markets
7 يونيو 2026
Arabic content is under-represented in AI models, and that is your opportunity. A 6-step strategy to own ChatGPT and Gemini
آراء العملاء
What Clients Say, With Their Names On It
Every review below is published on Clutch with the reviewer name, company and project value attached. VOCTOS holds 5.0 out of 5 across 8 reviews there, checked on 17 August 2026. We do not run anonymous testimonials, because a quote nobody can check is worth nothing to you.
Find Out What Your Account Is Actually Doing
The audit is free and takes about a week. You get the search terms your budget is landing on, the conversion actions that are recording wrongly, and a written list of what we would change first.
No obligation is attached to it.