منهجيتنا في تحسين محركات البحث: ماذا نفعل، وبأي ترتيب، ولماذا
وبأي ترتيب، ولماذا

That is a scoping failure, not a reporting failure, because most retainers are priced by deliverable count and the agency gets paid to produce documents instead of moving a number. We scope by outcome instead.

Every campaign names the pages we are touching, the metric each page is meant to move, and the date we will know. When a page misses, it appears in the report as a miss, with no smoothing.

Across the engagements we have run, ranking movement shows between month 3 and month 6, and traffic and lead growth lands between month 6 and month 12.

Those windows stretch on sites carrying crawl or authority problems, and they compress on clean sites that already have brand demand. We tell you which of the two you are during onboarding, before you commit to a year of spend. You will know which.

Onboarding is 14 days, not three weeks. It produces a technical audit, a competitor gap analysis, a keyword opportunity map, and a 90-day plan with owners and dates against each task.

You approve the priority list at the end of week two. Work starts in week three, on pages you have already signed off.

Arabic search is where most of our original data comes from. We run Arabic campaigns across Egypt and the Gulf, including a medical lab now cited on 5,570 AI pages, which Semrush scored at 18 on AI Visibility in Saudi Arabia in July 2026 against 14 for Al Borg Diagnostics and 0 for Alfa Lab.

Arabic AI citation does not behave like English AI citation, and very few teams have measured the gap, but we have.

Three workstreams. Search covers keyword strategy, technical audits, on-page work, schema and link acquisition. Content covers editorial planning, landing pages and the entity work that builds topical authority.

Web covers Core Web Vitals, structured data, redirect mapping and conversion fixes. The mix is fixed in onboarding, and every monthly report shows hours spent against the outcome each block was meant to produce.

Then the report is built wrong. Yours shows organic traffic, ranking movement, conversions, technical health and AI citation counts, each against the baseline we recorded in month zero.

Revenue attribution too, wherever your analytics supports it. You also get a named strategist you can call directly, which in practice matters more than the document.

Sometimes, and we will say so. SEO needs a budget that can sustain 9 to 12 months of compounding work before it pays back.

If yours covers three months, we will tell you to spend it on a channel with a faster payback rather than take it. We would rather lose the engagement than bill for a year that cannot produce a result.