{"id":6039,"date":"2026-04-02T10:00:00","date_gmt":"2026-04-02T10:00:00","guid":{"rendered":"https:\/\/voctos.net\/?p=6039"},"modified":"2026-09-02T02:17:37","modified_gmt":"2026-09-02T00:17:37","slug":"egypt-pyramids-tours-case-study","status":"publish","type":"post","link":"https:\/\/voctos.net\/ar\/egypt-pyramids-tours-case-study\/","title":{"rendered":"Egypt Pyramids Tours SEO Case Study: 200+ New Keywords and 40% More Crawl Coverage"},"content":{"rendered":"<div class=\"wp-block-group has-text-color has-background\" style=\"border-radius:18px;color:#ffffff;background-color:#0d1b3e;margin-top:0px;margin-bottom:0px;padding-top:52px;padding-right:40px;padding-bottom:52px;padding-left:40px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#7fa6ff;margin-top:0px;margin-bottom:12px;font-size:14px;font-weight:700;letter-spacing:2px\">SEO &amp; AI OPTIMIZATION CASE STUDY<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff;margin-top:0px;margin-bottom:16px;font-size:36px;font-weight:800\">Egypt Pyramids Tours<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#cdd8f0;margin-top:0px;margin-bottom:0px;font-size:19px\">Two numbers came out of this engagement, and neither one is traffic. Egypt Pyramids Tours earned <strong>200+ new keywords<\/strong> and lifted <strong>crawl coverage across the site by 40%<\/strong>, over the twelve months from September 2024 to September 2025 that the engagement ran.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1b78987d wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#1a6dff;margin-top:0px;margin-bottom:10px;font-size:40px;font-weight:800\">+40%<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#444;margin-top:0px;margin-bottom:0px;font-size:15px\">Crawl coverage gained across the site<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#1a6dff;margin-top:0px;margin-bottom:10px;font-size:40px;font-weight:800\">200+<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#444;margin-top:0px;margin-bottom:0px;font-size:15px\">New keywords earned during the engagement<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#1a6dff;margin-top:0px;margin-bottom:10px;font-size:40px;font-weight:800\">12<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#444;margin-top:0px;margin-bottom:0px;font-size:15px\">Months of work, September 2024 to September 2025<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1b78987d wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#1a6dff;margin-top:0px;margin-bottom:10px;font-size:40px;font-weight:800\">5.0<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#444;margin-top:0px;margin-bottom:0px;font-size:15px\">Clutch rating for quality, schedule and cost<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#1a6dff;margin-top:0px;margin-bottom:10px;font-size:40px;font-weight:800\">500+<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#444;margin-top:0px;margin-bottom:0px;font-size:15px\">Projects VOCTOS has delivered since 2017<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#1a6dff;margin-top:0px;margin-bottom:10px;font-size:40px;font-weight:800\">22+<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#444;margin-top:0px;margin-bottom:0px;font-size:15px\">Countries VOCTOS has worked in<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">About the client<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Egypt Pyramids Tours is a Cairo based travel company selling tours, Nile cruises, day trips and tailored holiday packages to travelers planning a trip to Egypt. The catalogue was deep. The search footprint around it was not, and a crawler simply never reached some of the tour and destination pages that were supposed to be selling those tours and cruises.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#f4f8ff;margin-top:0px;margin-bottom:0px;padding-top:30px;padding-right:34px;padding-bottom:30px;padding-left:34px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:16px\">Project overview<\/h3>\n\n\n\n<ul style=\"margin-top:0px;margin-bottom:0px\" class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0639\u0645\u064a\u0644:<\/strong> Egypt Pyramids Tours<\/li>\n\n\n\n<li><strong>Region:<\/strong> United States (primary), international travelers<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0635\u0646\u0627\u0639\u0629:<\/strong> Travel &amp; tourism (tours, Nile cruises, day-use, packages)<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> SEO and AI optimization, September 2024 to September 2025<\/li>\n\n\n\n<li><strong>Focus:<\/strong> Cruises, day-use experiences, and trips on Google US + AI search<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">Project goals<\/h3>\n\n\n\n<ul style=\"margin-top:0px;margin-bottom:8px\" class=\"wp-block-list\">\n<li>Rank on Google US for the core cruise, day-use, and trip keywords travelers search<\/li>\n\n\n\n<li>Grow organic impressions and total keywords ranking<\/li>\n\n\n\n<li>Win visibility inside AI assistants and LLM-driven travel answers<\/li>\n\n\n\n<li>Expand the keyword footprint to reach new audiences<\/li>\n\n\n\n<li>Convert the larger volume of qualified traffic into bookings<\/li>\n<\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">Starting point<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">The catalogue was strong and the footprint around it was narrow. Tour and destination pages were written in the company\u2019s own language rather than the words travelers type, and the editorial covered the tours but not the trip around them. Crawl coverage left parts of the catalogue unreached while larger US operators held the terms that mattered, and because we recorded no baseline AI visibility measurement at the start of the engagement, this page makes no before and after claim about AI answers at all.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">Before vs after VOCTOS<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1b78987d wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:14px;background-color:#fbeeee;padding-top:24px;padding-right:28px;padding-bottom:28px;padding-left:28px\">\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#b3261e;margin-top:0px;margin-bottom:14px\">\u0642\u0628\u0644 VOCTOS<\/h4>\n\n\n\n<ul style=\"margin-top:0px;margin-bottom:0px\" class=\"wp-block-list\">\n<li>A narrow keyword footprint on Google US<\/li>\n\n\n\n<li>Crawl coverage leaving parts of the catalogue unreached<\/li>\n\n\n\n<li>Tour pages written in brand language, not traveler language<\/li>\n\n\n\n<li>Editorial covering the tours, not the trip around them<\/li>\n\n\n\n<li>Under-represented on Google US<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:14px;background-color:#eaf6ec;padding-top:24px;padding-right:28px;padding-bottom:28px;padding-left:28px\">\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#1a7f37;margin-top:0px;margin-bottom:14px\">With VOCTOS<\/h4>\n\n\n\n<ul style=\"margin-top:0px;margin-bottom:0px\" class=\"wp-block-list\">\n<li>200+ new keywords earned across the catalogue<\/li>\n\n\n\n<li>Crawl coverage across the site up 40%<\/li>\n\n\n\n<li>Tour and destination pages rebuilt around traveler search language<\/li>\n\n\n\n<li>Editorial widened to the whole trip, from planning to tipping<\/li>\n\n\n\n<li>Clutch 5.0 for quality, schedule and cost<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"border-radius:16px;color:#ffffff;background-color:#1a6dff;padding-top:40px;padding-right:36px;padding-bottom:40px;padding-left:36px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff;margin-top:0px;margin-bottom:12px\">Want your catalogue reachable, and ranking?<\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#e6eeff;margin-top:0px;margin-bottom:24px\">We start with a free audit of what a search engine actually reaches on your site, which of your pages it misses today, and the reason it misses them.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c5ea24ca wp-block-buttons-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/voctos.net\/ar\/contact\/\" style=\"border-radius:8px;color:#0d1b3e;background-color:#ffffff;padding-top:14px;padding-right:30px;padding-bottom:14px;padding-left:30px\">Book my strategy call<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">What VOCTOS did<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:12px\">Step 1, Keyword research mapped to every tour<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">We examined every tour for the terms travelers actually use. Then we expanded the keyword set to reach audiences the brand had never appeared in front of, and 200+ of those terms were new to the site by the end.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:12px\">Step 2, Domain authority and link building<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Larger operators held the commercial terms. We worked on the site\u2019s authority through link building and on its internal structure at the same time, and that structural work is also what lifted crawl coverage. We hold no exported ranking report for this account, so no per page position claim is made here and none appears anywhere else on this page.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:12px\">Step 3, Content optimization for traveler intent<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Tour and destination pages were rewritten and restructured around the language travelers actually search, so each page answered one intent, a cruise, a day trip or a package, instead of trying to serve all three at once.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:12px\">Step 4, Editorial restructuring for the full journey<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Over the twelve months the editorial was restructured to cover everything around the trip and not only the tours, from what a traveler packs to how tipping works in Egypt. That widened the cluster and gave the money pages somewhere to link from.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:12px\">Step 5, AI\/LLM optimization<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">AI optimization ran alongside the classic SEO work. The client\u2019s own verdict is the quote further down. We hold no exported AI visibility measurement for this engagement, so this page publishes no AI mention count, no citation count, no prompt coverage figure, no share of voice number.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"border-radius:14px;background-color:#eef4ff;margin-top:0px;margin-bottom:0px;padding-top:30px;padding-right:34px;padding-bottom:30px;padding-left:34px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:16px\">Key results<\/h3>\n\n\n\n<ul style=\"margin-top:0px;margin-bottom:0px\" class=\"wp-block-list\">\n<li>200+ new keywords earned across cruises, trips and day trips<\/li>\n\n\n\n<li>Crawl coverage across the site up 40%<\/li>\n\n\n\n<li>Twelve months of work, September 2024 to September 2025<\/li>\n\n\n\n<li>Rated 5.0 on Clutch for quality, 5.0 for schedule and 5.0 for cost<\/li>\n\n\n\n<li>Tour and destination pages rebuilt around traveler search language<\/li>\n\n\n\n<li>Editorial widened from the tours to the whole trip<\/li>\n\n\n\n<li>The engagement ran the full twelve months without a break<\/li>\n\n\n\n<li>What these two figures do not cover is set out below<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">What these two numbers do not prove<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Neither figure is a traffic figure. Crawl coverage up 40% describes reach, not arrivals. 200+ new keywords counts the terms the site began ranking for anywhere at all, which is a footprint measure, and it says nothing about position, click share or bookings. Bookings were the point. We built a conversion plan for the tour and enquiry pages, but we ran no holdout and we hold no booking data, so we do not claim the work caused any change in sales.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">The outcome<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Over twelve months a partly unreachable catalogue became a reachable one. Crawl coverage rose 40%, 200+ new keywords came in, and the client rated the twelve months 5.0 on Clutch for quality, 5.0 for schedule and 5.0 for cost. This page does not answer whether any of that turned into bookings, and the section above explains exactly which measurements we hold and which ones were never captured.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"border-radius:18px;color:#ffffff;background-color:#0d1b3e;margin-top:0px;margin-bottom:0px;padding-top:44px;padding-right:40px;padding-bottom:40px;padding-left:40px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#ffffff;margin-top:0px;margin-bottom:18px;font-size:22px;font-style:italic\">\u0647\u064a\u0651\u0623\u062a VOCTOS \u0638\u0647\u0648\u0631\u0646\u0627 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0648\u0645\u0633\u0627\u0639\u062f\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639\u064b\u0627.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#9fb4e6;margin-top:0px;margin-bottom:0px\"><strong>Marcous Fathy<\/strong>, Managing Director, Egypt Pyramids Tours. Verified on Clutch, September 2024 to September 2025, rated 5.0 for quality, 5.0 for schedule and 5.0 for cost.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">What to take away<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\"><strong>Fix crawl coverage before you buy links.<\/strong> Coverage rose 40% over the twelve months once the internal structure was rebuilt, and until that ceiling lifts, everything you put into links and content is capped by it. Structure was the cheapest lever, and it moved first.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\"><strong>Record the baseline first, in an exportable form.<\/strong> We publish two numbers from this engagement and no more. The rest was never captured in a durable form. That is a process failure on our side, not modesty.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\"><strong>Cover the whole trip, not only the product.<\/strong> Writing about souvenirs, tipping and trip planning widened the internal cluster and gave the tour pages something to link from, which the tour pages on their own never once did.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:18px\">Frequently asked questions<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:10px\">Why does this case study publish so few numbers?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Because two are all we have sourced. Crawl coverage up 40% and 200+ new keywords come from our own records for this account, and the engagement ran twelve months, September 2024 to September 2025, with the dates verified on Clutch. Any other figure is an estimate dressed as a measurement, and it is not here.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:10px\">Did AI visibility actually improve?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">We have no AI measurement to publish. AI optimization was in scope, and the client\u2019s own Clutch review says the work future proofed their discoverability across both traditional search and the AI assistants people use. That is their assessment rather than a metric. We are not going to convert it into one.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:10px\">Did rankings on Google US improve?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">The site earned 200+ new keywords over the engagement, which means it began ranking somewhere for terms it had never held before, and that is the whole claim. We hold no exported position report for this account, so we make no claim here about page one, about the top three, or about any single named term.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"margin-top:0px;margin-bottom:10px\">How were the two published figures measured?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:18px\">Crawl coverage compares what a crawler reached at each end. The keyword count is the set of terms the site ranked for at the end of the engagement that it had not ranked for anywhere at the start. Both come from our own account records rather than from an independent third party, and neither has a holdout, so neither one isolates our work from seasonal travel demand.<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"border-radius:16px;color:#ffffff;background-color:#0d1b3e;padding-top:40px;padding-right:36px;padding-bottom:40px;padding-left:36px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff;margin-top:0px;margin-bottom:12px\">Is your catalogue reachable, or only published?<\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#e6eeff;margin-top:0px;margin-bottom:24px\">Send us the URL. We will tell you what a crawler actually sees. No ranking promise, and no date attached to one.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c5ea24ca wp-block-buttons-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/voctos.net\/ar\/contact\/\" style=\"border-radius:8px;color:#ffffff;background-color:#1a6dff;padding-top:14px;padding-right:30px;padding-bottom:14px;padding-left:30px\">Get my crawl and keyword audit<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SEO &amp; AI OPTIMIZATION CASE STUDY Egypt Pyramids Tours Two numbers came out of this engagement,&#8230;<\/p>","protected":false},"author":2,"featured_media":4205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo"],"_links":{"self":[{"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/posts\/6039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/comments?post=6039"}],"version-history":[{"count":0,"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/posts\/6039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/media\/4205"}],"wp:attachment":[{"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/media?parent=6039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/categories?post=6039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voctos.net\/ar\/wp-json\/wp\/v2\/tags?post=6039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}