{"id":12753,"date":"2026-10-01T07:28:13","date_gmt":"2026-10-01T05:28:13","guid":{"rendered":"https:\/\/voctos.net\/google-ads-cpc-saudi-arabia-uae\/"},"modified":"2026-10-02T13:48:27","modified_gmt":"2026-10-02T11:48:27","slug":"google-ads-cpc-saudi-arabia-uae","status":"publish","type":"post","link":"https:\/\/voctos.net\/ar\/google-ads-cpc-saudi-arabia-uae\/","title":{"rendered":"\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0641\u064a Google Ads \u0628\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0648\u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a: 78 \u0643\u0644\u0645\u0629 \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a 7 \u0642\u0637\u0627\u0639\u0627\u062a (Semrush\u060c \u0633\u0628\u062a\u0645\u0628\u0631 2026)"},"content":{"rendered":"

Estimated Saudi Google Ads clicks in our dataset cost $0.23 to $4.99. We pulled 78 keywords from Semrush on 1 October 2026 (the September 2026 snapshot) across seven sectors in Saudi Arabia and Dubai. Saudi furniture moving had the highest median estimated CPC, $4.20 (SAR 15.75), and car rental the lowest, $0.30. Dubai’s English dental and legal terms peaked at $12.21 and $14.04.<\/p>\n

What does a Google Ads click cost in Saudi Arabia and the UAE?<\/h2>\n

Across the 58 Saudi keywords in our Semrush pull, the median estimated CPC is $1.16 (SAR 4.35). Across the 20 Dubai keywords, it is $6.10 (AED 22.38), about 5.3 times higher. Inside Saudi Arabia, sector drives the spread: the moving median is 14 times the car rental median.<\/p>\n

The table below summarises all 78 keywords by sector, market and query language. Every CPC is a Semrush estimate in US dollars, converted at the fixed pegs explained in the method section. Read the totals as the demand behind these specific phrases only.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Sector<\/th>\nMarket, query language<\/th>\nTerms<\/th>\nMedian CPC (USD)<\/th>\nMedian CPC (local)<\/th>\nHighest-CPC keyword<\/th>\nTotal monthly searches of listed terms<\/th>\n<\/tr>\n<\/thead>\n
Furniture moving<\/td>\nSaudi Arabia, Arabic<\/td>\n12<\/td>\n4.20<\/td>\nSAR 15.75<\/td>\n“furniture moving Riyadh” ($4.99)<\/td>\n193,400<\/td>\n<\/tr>\n
Lawyers<\/td>\nSaudi Arabia, Arabic<\/td>\n6<\/td>\n1.73<\/td>\nSAR 6.49<\/td>\n“lawyer Jeddah” ($3.50)<\/td>\n60,700<\/td>\n<\/tr>\n
SEO services<\/td>\nSaudi Arabia, Arabic<\/td>\n3<\/td>\n1.61<\/td>\nSAR 6.04<\/td>\n“SEO services” ($2.38)<\/td>\n350<\/td>\n<\/tr>\n
Dental clinics<\/td>\nSaudi Arabia, Arabic<\/td>\n12<\/td>\n1.22<\/td>\nSAR 4.56<\/td>\n“dental clinic Riyadh” ($1.77)<\/td>\n145,600<\/td>\n<\/tr>\n
Dental clinics<\/td>\nSaudi Arabia, English<\/td>\n3<\/td>\n0.84<\/td>\nSAR 3.15<\/td>\ndentist in riyadh \/ best dentist in riyadh (tied, $0.84)<\/td>\n600<\/td>\n<\/tr>\n
Car insurance<\/td>\nSaudi Arabia, Arabic<\/td>\n8<\/td>\n0.60<\/td>\nSAR 2.23<\/td>\n“Tawuniya car insurance” ($1.03)<\/td>\n53,000<\/td>\n<\/tr>\n
Apartments for sale<\/td>\nSaudi Arabia, Arabic<\/td>\n5<\/td>\n0.33<\/td>\nSAR 1.24<\/td>\n“apartments for sale Riyadh” ($0.41)<\/td>\n7,210<\/td>\n<\/tr>\n
Car rental<\/td>\nSaudi Arabia, Arabic<\/td>\n9<\/td>\n0.30<\/td>\nSAR 1.13<\/td>\n“car rental in Riyadh” ($0.46)<\/td>\n270,000<\/td>\n<\/tr>\n
Dentists<\/td>\nUAE (Dubai), English<\/td>\n6<\/td>\n8.00<\/td>\nAED 29.36<\/td>\ndentist dubai ($12.21)<\/td>\n6,590<\/td>\n<\/tr>\n
Dentists<\/td>\nUAE (Dubai), Arabic<\/td>\n4<\/td>\n3.32<\/td>\nAED 12.19<\/td>\n“dental clinic Dubai” ($3.69)<\/td>\n730<\/td>\n<\/tr>\n
Lawyers<\/td>\nUAE (Dubai), English<\/td>\n5<\/td>\n7.30<\/td>\nAED 26.81<\/td>\ncriminal lawyers in dubai ($14.04)<\/td>\n6,270<\/td>\n<\/tr>\n
Lawyers<\/td>\nUAE (Dubai), Arabic<\/td>\n5<\/td>\n4.59<\/td>\nAED 16.86<\/td>\n“lawyer Dubai” ($5.46)<\/td>\n1,860<\/td>\n<\/tr>\n
All terms<\/strong><\/td>\nSaudi Arabia 58, Dubai 20<\/td>\n78<\/strong><\/td>\n1.53 (all), 1.16 (Saudi), 6.10 (Dubai)<\/td>\nSAR 4.35 (Saudi), AED 22.38 (Dubai)<\/td>\ncriminal lawyers in dubai ($14.04)<\/td>\n746,310<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Median is the middle value of each group; with an even number of terms it is the midpoint of the two middle values. Local-currency medians are converted from the unrounded dollar median, and the search totals are simple sums of Semrush average monthly searches, so two spelling variants of one phrase both count.<\/p>\n

How we built this dataset<\/h2>\n

We pulled every figure here from the Semrush Keyword Magic Tool on 1 October 2026, using the Saudi Arabia (sa) and UAE (ae) databases. Semrush marked the data as updated one month earlier, so we treat it as the September 2026 snapshot. Arabic-language queries are shown as English translations. No figure in this article comes from a live Google Ads account.<\/p>\n

Semrush defines search volume as the average number of monthly searches over the past 12 months, with mobile and desktop combined, and refreshes it monthly (Semrush Knowledge Base<\/a>). It describes CPC as the amount advertisers pay Google for a click on an ad shown for that keyword (Semrush Keyword Overview documentation<\/a>).<\/p>\n

For currency conversions we use the official fixed pegs. The Saudi Central Bank holds the riyal at an official 3.75 per US dollar (SAMA<\/a>). The Central Bank of the UAE buys dirhams at 3.673 and sells at 3.672 per dollar (CBUAE<\/a>), so we use the 3.6725 midpoint.<\/p>\n

We kept only terms where Semrush returned a CPC. That rule excludes broader agency phrases such as “marketing company” (3,600 monthly searches), which came back with no CPC value.<\/p>\n

Furniture moving: the most expensive Saudi sector<\/h2>\n

Furniture moving is the most expensive Saudi sector in our set. The 12 moving terms carry a median estimated CPC of $4.20 (SAR 15.75) and add up to 193,400 average monthly searches. “furniture moving Riyadh” tops every Saudi keyword we pulled, at $4.99, or SAR 18.71, a click.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“furniture moving”<\/td>\n40,500<\/td>\n3.73<\/td>\n13.99<\/td>\n<\/tr>\n
“furniture moving company”<\/td>\n22,200<\/td>\n3.73<\/td>\n13.99<\/td>\n<\/tr>\n
“furniture moving Riyadh”<\/td>\n18,100<\/td>\n4.99<\/td>\n18.71<\/td>\n<\/tr>\n
“moving company in Dammam (standard spelling)”<\/td>\n14,800<\/td>\n3.41<\/td>\n12.79<\/td>\n<\/tr>\n
“moving company in Dammam (variant spelling)”<\/td>\n14,800<\/td>\n3.41<\/td>\n12.79<\/td>\n<\/tr>\n
“moving company in Jeddah”<\/td>\n14,800<\/td>\n3.86<\/td>\n14.48<\/td>\n<\/tr>\n
“moving company in Riyadh (standard spelling)”<\/td>\n12,100<\/td>\n4.20<\/td>\n15.75<\/td>\n<\/tr>\n
“moving company in Riyadh (variant spelling)”<\/td>\n12,100<\/td>\n4.20<\/td>\n15.75<\/td>\n<\/tr>\n
“furniture moving in Dammam”<\/td>\n12,100<\/td>\n4.59<\/td>\n17.21<\/td>\n<\/tr>\n
“furniture moving Jeddah”<\/td>\n12,100<\/td>\n4.24<\/td>\n15.90<\/td>\n<\/tr>\n
“dyna (light truck) furniture moving in Riyadh”<\/td>\n9,900<\/td>\n4.53<\/td>\n16.99<\/td>\n<\/tr>\n
“moving company in Makkah”<\/td>\n9,900<\/td>\n4.23<\/td>\n15.86<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The pattern is consistent. Eight of the 10 city-named moving terms are priced above the $3.73 generic head term, and all four Riyadh terms sit between $4.20 and $4.99. The exception is the Dammam company pair at $3.41.<\/p>\n

Two pairs of rows deserve a second look. In each, the Arabic word for “company” is typed with a different final letter, yet each pair shows identical volume and identical CPC. We explain why we treat that as a data limitation in our analysis of how Arabic spelling variants split Saudi search demand<\/a>.<\/p>\n

Dental clinics in Saudi Arabia<\/h2>\n

Saudi dental demand is concentrated in one phrase. “dental clinic” draws 135,000 average monthly searches at an estimated $1.32 (SAR 4.95), while the other 11 Arabic dental terms together add 10,600. The median across all 12 Arabic terms is $1.22 (SAR 4.56), and English Riyadh queries are cheaper, at $0.73 to $0.84.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“dental clinic”<\/td>\n135,000<\/td>\n1.32<\/td>\n4.95<\/td>\n<\/tr>\n
“nearest dental clinic”<\/td>\n1,600<\/td>\n1.04<\/td>\n3.90<\/td>\n<\/tr>\n
“children’s dental clinic”<\/td>\n1,000<\/td>\n1.16<\/td>\n4.35<\/td>\n<\/tr>\n
“dental clinic Riyadh”<\/td>\n1,000<\/td>\n1.77<\/td>\n6.64<\/td>\n<\/tr>\n
“dental clinic near me”<\/td>\n1,000<\/td>\n1.08<\/td>\n4.05<\/td>\n<\/tr>\n
“cheapest dental clinic”<\/td>\n880<\/td>\n1.20<\/td>\n4.50<\/td>\n<\/tr>\n
“best dental clinic”<\/td>\n880<\/td>\n1.23<\/td>\n4.61<\/td>\n<\/tr>\n
“best dental clinic in Riyadh”<\/td>\n880<\/td>\n1.34<\/td>\n5.03<\/td>\n<\/tr>\n
“best dental clinic in Jeddah”<\/td>\n880<\/td>\n1.05<\/td>\n3.94<\/td>\n<\/tr>\n
“dental clinic Dammam”<\/td>\n880<\/td>\n1.18<\/td>\n4.43<\/td>\n<\/tr>\n
“orthodontics clinic”<\/td>\n880<\/td>\n1.23<\/td>\n4.61<\/td>\n<\/tr>\n
“best dental clinic in Riyadh (second phrasing)”<\/td>\n720<\/td>\n1.25<\/td>\n4.69<\/td>\n<\/tr>\n
“dentist in riyadh” (English query)<\/td>\n390<\/td>\n0.84<\/td>\n3.15<\/td>\n<\/tr>\n
“best dentist in riyadh” (English query)<\/td>\n170<\/td>\n0.84<\/td>\n3.15<\/td>\n<\/tr>\n
“pediatric dentist riyadh” (English query)<\/td>\n40<\/td>\n0.73<\/td>\n2.74<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Riyadh-named Arabic term is the priciest dental keyword at $1.77 (SAR 6.64), a third above the national head term. The three English Riyadh queries total only 600 monthly searches, so they work as a side channel at most.<\/p>\n

Notice the spelling too. The 135,000-search head term types the word for “teeth” without the hamza that formal Arabic puts on its first letter. Clinics that also want organic reach for these queries can start from our step-by-step healthcare SEO strategy guide<\/a>.<\/p>\n

Lawyers in Saudi Arabia<\/h2>\n

Saudi legal keywords sit in the middle of our set. The six lawyer terms have a median estimated CPC of $1.73 (SAR 6.49) and 60,700 combined monthly searches. “lawyer” alone accounts for 33,100 searches at $2.67, and “lawyer Jeddah” is the costliest at $3.50 (SAR 13.13).<\/p>\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“lawyer”<\/td>\n33,100<\/td>\n2.67<\/td>\n10.01<\/td>\n<\/tr>\n
“Saudi Bar Association” (navigational)<\/td>\n12,100<\/td>\n1.16<\/td>\n4.35<\/td>\n<\/tr>\n
“female lawyer”<\/td>\n6,600<\/td>\n1.54<\/td>\n5.78<\/td>\n<\/tr>\n
“the lawyer’s office”<\/td>\n5,400<\/td>\n1.92<\/td>\n7.20<\/td>\n<\/tr>\n
“lawyer Jeddah”<\/td>\n1,900<\/td>\n3.50<\/td>\n13.13<\/td>\n<\/tr>\n
“lawyer’s number for a free consultation, WhatsApp”<\/td>\n1,600<\/td>\n1.51<\/td>\n5.66<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Not every high-volume legal term is a lead. The 12,100 monthly searches for the Saudi Bar Association are a navigational query for the professional body itself, which makes that phrase a candidate for your negative list. Its $1.16 estimate is the lowest of the six Saudi lawyer terms.<\/p>\n

The free-consultation WhatsApp query (1,600 searches, $1.51) tells you something about intent. The wording asks for a phone number and a free first conversation, so if your firm does not offer that, the click is cheap but the lead is unlikely.<\/p>\n

Car rental and car insurance: high volume, low CPC<\/h2>\n

Saudi car rental and car insurance are the cheap-click, high-volume end of the set. “car rental” draws 201,000 monthly searches at $0.34 (SAR 1.28). The nine rental terms total 270,000 searches at a $0.30 median, and the eight insurance terms total 53,000 at a $0.60 median.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“car rental (standard spelling)”<\/td>\n201,000<\/td>\n0.34<\/td>\n1.28<\/td>\n<\/tr>\n
“car rental office”<\/td>\n27,100<\/td>\n0.27<\/td>\n1.01<\/td>\n<\/tr>\n
“car rental offices”<\/td>\n12,100<\/td>\n0.31<\/td>\n1.16<\/td>\n<\/tr>\n
“car rental shop”<\/td>\n8,100<\/td>\n0.26<\/td>\n0.98<\/td>\n<\/tr>\n
“car rental (typed without the hamza)”<\/td>\n5,400<\/td>\n0.34<\/td>\n1.28<\/td>\n<\/tr>\n
“car rental companies”<\/td>\n5,400<\/td>\n0.30<\/td>\n1.13<\/td>\n<\/tr>\n
“car rental Jeddah”<\/td>\n4,400<\/td>\n0.23<\/td>\n0.86<\/td>\n<\/tr>\n
“car rental in Riyadh”<\/td>\n3,600<\/td>\n0.46<\/td>\n1.73<\/td>\n<\/tr>\n
“car rental Riyadh”<\/td>\n2,900<\/td>\n0.29<\/td>\n1.09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Small wording changes move the price in this sector. “car rental in Riyadh” is estimated at $0.46, while “car rental Riyadh”, the same request without “in”, sits at $0.29. Bid on each phrase separately.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“car insurance (standard spelling)”<\/td>\n22,200<\/td>\n0.60<\/td>\n2.25<\/td>\n<\/tr>\n
“car insurance (typed without the hamza)”<\/td>\n12,100<\/td>\n0.61<\/td>\n2.29<\/td>\n<\/tr>\n
“cheapest car insurance”<\/td>\n6,600<\/td>\n0.57<\/td>\n2.14<\/td>\n<\/tr>\n
“third-party car insurance”<\/td>\n5,400<\/td>\n0.59<\/td>\n2.21<\/td>\n<\/tr>\n
“best car insurance company”<\/td>\n1,900<\/td>\n0.54<\/td>\n2.03<\/td>\n<\/tr>\n
“cheapest car insurance company”<\/td>\n1,600<\/td>\n0.54<\/td>\n2.03<\/td>\n<\/tr>\n
“Tawuniya car insurance” (insurer brand)<\/td>\n1,600<\/td>\n1.03<\/td>\n3.86<\/td>\n<\/tr>\n
“cheap car insurance”<\/td>\n1,600<\/td>\n0.62<\/td>\n2.33<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Insurance pricing is tight: seven of the eight terms fall between $0.54 and $0.62. The outlier is the query naming the insurer Tawuniya, at $1.03. A low CPC says nothing about lead cost, which depends on a conversion rate that Semrush does not estimate.<\/p>\n

Apartments for sale and SEO services: thin data<\/h2>\n

Two sectors returned thin data in our pull. The five apartments-for-sale terms total 7,210 monthly searches at a $0.33 median (SAR 1.24). The three Arabic SEO-services terms with a CPC total 350 searches at a $1.61 median, led by “SEO services” at $2.38, or SAR 8.93 a click.<\/p>\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“apartments for sale”<\/td>\n3,600<\/td>\n0.32<\/td>\n1.20<\/td>\n<\/tr>\n
“apartments for sale in Riyadh”<\/td>\n1,300<\/td>\n0.32<\/td>\n1.20<\/td>\n<\/tr>\n
“apartments for sale Jeddah”<\/td>\n1,000<\/td>\n0.33<\/td>\n1.24<\/td>\n<\/tr>\n
“freehold apartments for sale”<\/td>\n720<\/td>\n0.33<\/td>\n1.24<\/td>\n<\/tr>\n
“apartments for sale Riyadh”<\/td>\n590<\/td>\n0.41<\/td>\n1.54<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Our property pull covered only the generic “apartments for sale” family. It left out district names and portal brands, so treat 7,210 as a floor for property demand.<\/p>\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (SAR)<\/th>\n<\/tr>\n<\/thead>\n
“best SEO company”<\/td>\n170<\/td>\n1.61<\/td>\n6.04<\/td>\n<\/tr>\n
“SEO expert”<\/td>\n110<\/td>\n1.40<\/td>\n5.25<\/td>\n<\/tr>\n
“SEO services”<\/td>\n70<\/td>\n2.38<\/td>\n8.93<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The SEO terms are included because buyers of marketing services are also searchers. At 70 to 170 monthly searches each, they are too small to carry a campaign alone.<\/p>\n

Why do Dubai clicks cost so much more than Saudi clicks?<\/h2>\n

Semrush does not say why, so we report the gap without a cause. In our data, the query “dentist dubai” is estimated at $12.21 (AED 44.84), 9.3 times the $1.32 Saudi head term for dental clinics. “lawyers in dubai”, at $6.73, is 2.5 times the Arabic query “lawyer” in Saudi Arabia. The priciest term in the set is “criminal lawyers in dubai” ($14.04).<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (AED)<\/th>\n<\/tr>\n<\/thead>\n
“dentist dubai” (English query)<\/td>\n2,900<\/td>\n12.21<\/td>\n44.84<\/td>\n<\/tr>\n
“pediatric dentist dubai” (English query)<\/td>\n1,300<\/td>\n9.09<\/td>\n33.38<\/td>\n<\/tr>\n
“best dentist in dubai” (English query)<\/td>\n1,000<\/td>\n9.11<\/td>\n33.46<\/td>\n<\/tr>\n
“good dentist in dubai” (English query)<\/td>\n590<\/td>\n6.90<\/td>\n25.34<\/td>\n<\/tr>\n
“general dentist in dubai” (English query)<\/td>\n480<\/td>\n6.10<\/td>\n22.40<\/td>\n<\/tr>\n
“best pediatric dentist in dubai” (English query)<\/td>\n320<\/td>\n6.09<\/td>\n22.37<\/td>\n<\/tr>\n
“dental clinic Dubai”<\/td>\n480<\/td>\n3.69<\/td>\n13.55<\/td>\n<\/tr>\n
“cheapest dental clinic in Dubai”<\/td>\n110<\/td>\n2.94<\/td>\n10.80<\/td>\n<\/tr>\n
“best dental clinic in Dubai”<\/td>\n110<\/td>\n3.04<\/td>\n11.16<\/td>\n<\/tr>\n
“24-hour dental clinic in Dubai”<\/td>\n30<\/td>\n3.60<\/td>\n13.22<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Inside Dubai, Arabic queries cost less but carry far less volume. The six English dental terms have an $8.00 median across 6,590 searches; the four Arabic ones have a $3.32 median across 730.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Search query (Arabic, translated)<\/th>\nAvg. monthly searches<\/th>\nCPC (USD)<\/th>\nCPC (AED)<\/th>\n<\/tr>\n<\/thead>\n
“lawyers in dubai” (English query)<\/td>\n2,900<\/td>\n6.73<\/td>\n24.72<\/td>\n<\/tr>\n
“best real estate lawyer dubai” (English query)<\/td>\n1,600<\/td>\n7.12<\/td>\n26.15<\/td>\n<\/tr>\n
“criminal lawyers in dubai” (English query)<\/td>\n590<\/td>\n14.04<\/td>\n51.56<\/td>\n<\/tr>\n
“divorce lawyers in dubai” (English query)<\/td>\n590<\/td>\n7.30<\/td>\n26.81<\/td>\n<\/tr>\n
“family lawyers in dubai” (English query)<\/td>\n590<\/td>\n8.06<\/td>\n29.60<\/td>\n<\/tr>\n
“personal status (family law) lawyer in Dubai”<\/td>\n590<\/td>\n5.24<\/td>\n19.24<\/td>\n<\/tr>\n
“lawyer in Dubai”<\/td>\n480<\/td>\n4.59<\/td>\n16.86<\/td>\n<\/tr>\n
“lawyers in Dubai”<\/td>\n480<\/td>\n4.59<\/td>\n16.86<\/td>\n<\/tr>\n
“lawyer Dubai”<\/td>\n170<\/td>\n5.46<\/td>\n20.05<\/td>\n<\/tr>\n
“best lawyer in Dubai”<\/td>\n140<\/td>\n4.08<\/td>\n14.98<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Legal shows the same split: a $7.30 English median against $4.59 in Arabic. Starting September 2026, Google is removing the campaign language setting for Search and matching ads on the language of the ad itself (Google Ads Help<\/a>). A bilingual Dubai account therefore needs Arabic ad copy to reach those cheaper Arabic queries.<\/p>\n

Want this table rebuilt for your own city, sector and keyword list? Ask our paid search team to price your market before you set a budget<\/a>.<\/p>\n

What is a Semrush CPC estimate, and what is it not?<\/h2>\n

A Semrush CPC is a modelled average of what advertisers pay Google for a click on ads shown for that keyword. It does not tell you the price you will pay, because Google sets each actual CPC inside a live auction, using your bid, your ad quality, Ad Rank thresholds, competition and the searcher’s context.<\/p>\n

Google’s own definition is precise. You pay only what is needed to clear the Ad Rank thresholds and beat the advertiser directly below you. Clicks above the organic results often cost more than clicks below them (Google Ads Help, actual CPC<\/a>). Ad quality in that auction includes expected clickthrough rate, ad relevance and landing page experience.<\/p>\n

Four things make your number differ from ours:<\/p>\n